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Advertising Strategies Shift
Operators Move from Yellow Pages to Internet Metro Magazine surveyed the top 50 operators in 2012 to reveal that only 4% still advertise within the Yellow Pages. Conversely, nearly one-third of the top...
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Facebook Goes Public with Hashtags
Businesses Most Likely to Benefit Facebook announced a roll out of hashtag implementation for its social network, with most users having access to the new functionality by the end of June. Experts...
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Scheduling Social Media
HootSuite Streamlines Social Posts Establishing a strong presence and active community of followers on one social media network is a challenge for a small business, let alone two or more networks....
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Record-Breaking Stats
Impressions Make an Impact The media team at BusRates.com created an infographic to visually depict how much activity the BusRates.com directory received in 2012. More than 100,000 group planners visit...
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SEO Search Basics
Drive New Traffic to Your Web Presence Many bus operator websites are not fully optimized to attract inbound traffic from search engines. Search engine marketing (SEM) is what attracts customers from...
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Facilitating New Business
Increase Conversions with Visual Imagery An online conversion is the name of the game when it comes to new business generation. A conversion is defined as the completion of an activity that is...
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3 Lesser-Known Profile Tips
Make the Most of your Listing on BusRates.com Profiles on BusRates.com perform best when they are up-to-date with relevant information for consumers. Previously, the BusRates.com blog looked at...
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BusRates.com Creates Member Badges
New Resource for Motorcoach Operators The BusRates.com directory has created a set of badges for motorcoach operators to feature on their company websites. The badges promote “call to action” signals...
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Calls to Action that Convert
Website Buttons and Tweets Conversions are often discussed at BusRates.com in reference to the effectiveness of our website in directing customers to our listed operator and supplier members. In the...
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Bookings on the Rise
Statistics Show Promise Fallen leaves, pumpkins on porch steps, and fun-size candy are surefire indicators of the changing season and our arrival in October. We’re already seven days into the month, so...
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Comment Cards in the Digital Age
Customer Behaviors toward Online Reviews There’s a diner down the road from the BusRates.com office which has comment cards and golf pencils at every table. Comment cards are a good idea for management...
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Replying to Reviews
Make a Bad Review Work for You Most online review sites, including BusRates.com, provide the opportunity for companies to reply directly to submitted reviews. This is a public exchange visible to all...
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Top 3s of 2013
Jumpstart the New Year Tourism, travel and technology: the BusRates.com Blog explored many topics the past year including new social media trends, search engine optimization tips, strategies to improve...
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Conversion Conversations
Discussing Optimization We’ve referenced conversions in the blog before, which can be explained as a desired goal completion. For instance, on BusRates.com, a conversion occurs when a visitor of our...
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Valuable Tips for Gaining More Customers, Sales
Guest Article: Bus & Motorcoach News The following article was provided courtesy of the United Motorcoach Association‘s bi-weekly trade publication Bus and Motorcoach NEWS. This industry bible is...
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Around the Web
Security Studies, Social Strategies, and Statistics This week we’ll highlight three articles from around the web involving technology, travel and industry news to keep you informed and help your...
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The Future of Advertising
Content Marketing in Focus Effective advertising methods continually evolve as audience receptiveness to traditional messaging gradually declines. Inventive methods of capturing consumer attention are...
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